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investing basics

How to Read an Earnings Report: Beats, Misses, Guidance

August 1, 2026 by Bruno

A step-by-step guide to a public company’s earnings report — the three statements, beats vs misses, GAAP vs non-GAAP, and what guidance really tells you.

Categories Earnings, Market Education Tags 10-q filing, earnings report, eps explained, gaap vs non-gaap, how to read earnings, investing basics Leave a comment

Stock Splits Explained: Forward, Reverse, and What They Do

August 1, 2026 by Bruno

How stock splits work, why NVIDIA and Chipotle did them, and when a reverse split signals distress. Real numbers, no jargon.

Categories Market Education, Technology Tags chipotle stock split, how stocks work, investing basics, nvidia stock split, reverse stock split, stock splits Leave a comment

WACC Explained: The Weighted Average Cost of Capital

July 31, 2026 by Bruno

WACC is the blended hurdle rate a company must earn on its investments. Learn the formula, a worked example, and the mistakes that break the number.

Categories Investing Theory, Market Education Tags capm, corporate finance, cost of capital, dcf valuation, investing basics, wacc Leave a comment

Price-to-Book Ratio Explained: When Book Value Matters

July 30, 2026 by Bruno

P/B compares stock price to the accounting value of a company’s net assets. How to calculate it, why it works for banks, and when book value misleads.

Categories Earnings, Market Education Tags bank valuation, book value, investing basics, p/b ratio, price to book ratio, valuation multiples Leave a comment

Iron Condor Explained: How the 4-Leg Trade Actually Works

July 30, 2026 by Bruno

A plain-English guide to iron condors: the four legs, breakevens, max profit and loss, a worked example, and when the trade blows up.

Categories Market Education Tags credit spreads, investing basics, iron condor, options strategies, options trading, spx options Leave a comment

Free Cash Flow Explained: FCF, FCFE, and FCFF

July 30, 2026July 29, 2026 by Bruno

Free cash flow: what operating cash flow minus CapEx actually tells you, plus how FCFE and FCFF differ, with Apple, Microsoft, and Alphabet numbers.

Categories Market Education Tags capital expenditures, dcf valuation, fcf explained, fcfe vs fcff, free cash flow, investing basics Leave a comment

Preferred Stock vs Common Stock: What’s the Difference?

July 30, 2026July 28, 2026 by Bruno

Preferred stock vs common stock: voting rights, dividend priority, liquidation order, cumulative vs non-cumulative, and where preferreds fit.

Categories Market Education, Shareholder Actions Tags capital structure, common stock, dividend investing, investing basics, preferred stock, stock market Leave a comment

The Yield Curve: Shape, Inversion, and What It Predicts

July 30, 2026July 28, 2026 by Bruno

How the U.S. Treasury yield curve works, why its shape matters, what inversion has and hasn’t predicted, and how to read today’s curve.

Categories Market Education Tags bond market, federal reserve, investing basics, treasury yields, yield curve, yield curve inversion Leave a comment

Covered Calls Explained: How They Work and When They Don’t

August 1, 2026July 2, 2026 by Bruno

A plain-English guide to covered calls: mechanics, payoff, breakeven, a real worked example, when the strategy earns its premium, and when it costs you.

Categories Market Education Tags buywrite, covered calls, investing basics, options income strategy, options trading Leave a comment

Payment for Order Flow (PFOF): How Free Trades Work

July 2, 2026 by Bruno

Payment for order flow (PFOF) is how zero-commission brokers get paid. Here’s exactly who pays whom, what Rule 606 discloses, and why regulators disagree about it.

Categories Market Education Tags investing basics, payment for order flow, pfof, robinhood, sec rule 605, sec rule 606 Leave a comment
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