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Market Education

Covered Calls Explained: How They Work and When They Don’t

July 2, 2026 by Bruno

A plain-English guide to covered calls: mechanics, payoff, breakeven, a real worked example, when the strategy earns its premium, and when it costs you.

Categories Market Education Tags buywrite, covered calls, investing basics, options income strategy, options trading Leave a comment

Payment for Order Flow (PFOF): How Free Trades Work

July 2, 2026 by Bruno

Payment for order flow (PFOF) is how zero-commission brokers get paid. Here’s exactly who pays whom, what Rule 606 discloses, and why regulators disagree about it.

Categories Market Education Tags investing basics, payment for order flow, pfof, robinhood, sec rule 605, sec rule 606 Leave a comment

Yield to Maturity Explained: YTM, YTC, and YTW

July 1, 2026 by Bruno

How yield to maturity, yield to call, and yield to worst work — with formulas, worked examples, current Treasury yields, and why bond desks quote YTW.

Categories Market Education Tags bond yields, fixed income, investing basics, yield to call, yield to maturity, yield to worst Leave a comment

The Index Effect: How S&P 500 Additions Move Stocks

July 1, 2026July 1, 2026 by Bruno
Index effect S&P 500 stock price chart showing announcement run-up and post-effective decay

How S&P 500 inclusion moves a stock: the pre-announcement drift, run-up to effective date, decay after, and why the effect has shrunk since 2010.

Categories Capital Markets, Market Education Tags index effect, index inclusion premium, investing basics, market microstructure, passive investing, s&p 500 addition Leave a comment

Options 101: Calls, Puts, Strike, Expiration Explained

June 27, 2026 by Bruno

Options primer: how calls and puts work, what strike, expiration, and premium really mean, plus intrinsic vs time value.

Categories Market Education Tags call option, intrinsic value, investing basics, options trading basics, put option, strike price Leave a comment

Factor Investing: Value, Momentum, Quality, Size, Low-Vol

June 26, 2026 by Bruno

Factor investing in plain English: the five equity factors, where they came from, how Ken French and AQR build them, and where each one breaks.

Categories Investing Theory, Market Education Tags factor investing, fama french model, investing basics, momentum investing, smart beta etf, value investing Leave a comment

T-Bills vs T-Notes vs T-Bonds: Treasury Securities 101

June 26, 2026 by Bruno

T-Bills, T-Notes, and T-Bonds explained: maturities, coupon math, auction schedule, and the live June 2026 yield curve, with worked examples.

Categories Market Education Tags fixed income, investing basics, treasury bills, treasury bonds, treasury notes, yield curve Leave a comment

What Is the P/E Ratio and When Does It Mislead You?

June 26, 2026June 25, 2026 by Bruno

P/E ratio formula, trailing vs forward, sector benchmarks, Shiller CAPE, and the five cases where price-to-earnings flat-out misleads investors.

Categories Earnings, Market Education Tags earnings yield, forward pe vs trailing pe, investing basics, pe ratio, shiller cape, stock valuation Leave a comment

How an IPO Actually Works: S-1, Bookbuilding, Greenshoe

June 26, 2026June 25, 2026 by Bruno

How a company goes public, step by step: the S-1 filing, bookbuilding, share allocation under FINRA Rule 5130, and the greenshoe that stabilizes the first weeks of trading.

Categories Market Education Tags finra rule 5130, greenshoe option, how an ipo works, investing basics, ipo bookbuilding, s-1 filing Leave a comment

Short Selling and Short Squeezes Explained: How They Work

June 26, 2026June 25, 2026 by Bruno

How a short sale actually works — locate, borrow, margin — and why a crowded short can flip into a squeeze that prints $483 GameStop.

Categories Market Education Tags gamestop short squeeze, investing basics, margin requirements, regulation sho, short selling, short squeeze Leave a comment
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