Tim Cook: Apple Price Hikes ‘Unavoidable’ as Memory Costs Surge
Tim Cook told the WSJ that Apple price increases are ‘unavoidable’ after AI-driven memory chip costs hit a ‘hundred-year flood.’ AAPL fell 1.1% to $295.95.
Tim Cook told the WSJ that Apple price increases are ‘unavoidable’ after AI-driven memory chip costs hit a ‘hundred-year flood.’ AAPL fell 1.1% to $295.95.
Apple shares slid 3.6% to $290.55 after WWDC 2026, as investors weighed a Google-powered Siri, an A17 Pro device gate, and a September ship date.
Apple names John Ternus as its next CEO, with Tim Cook stepping down September 1. What the engineer handoff means for the $4 trillion tech giant.