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AAPL

Apple’s $100 iPhone 18 Pro Hike Meets 3-Week Delivery Backlog

September 19, 2026 by Bruno M.
AI-generated editorial image: unbranded titanium smartphone displayed on concrete plinth in modern retail gallery

Apple’s iPhone 18 Pro and Pro Max arrived in stores with a $100 price hike. But 3-week delivery delays show strong demand, lifting Q1 blended ASPs.

Categories Artificial Intelligence Tags AAPL, Apple, gross margin, iphone 18 pro, stock market

Apple’s Sept 9 iPhone Event: What History Says About AAPL

September 12, 2026September 9, 2026 by Bruno M.
Apple’s Sept 9 iPhone Event: What History Says About AAPL

Apple unveils the iPhone 18 Pro and its first foldable today. Here’s what Q3 results, KeyBanc’s price warning, and 24 past launches say about the stock.

Categories Earnings, Technology Tags AAPL, apple earnings, apple stock, foldable iphone, iphone 18, stock market

Ternus Takes Over Apple: What He Inherits on Day One

September 12, 2026September 1, 2026 by Bruno M.
Ternus Takes Over Apple: What He Inherits on Day One

John Ternus is Apple CEO as of September 1, 2026. Here’s the $4.59T company he inherits — and the five open questions on day one.

Categories Capital Markets Tags AAPL, Apple, apple ceo, john ternus, stock market, tim cook

Apple Falls 7% as Cook Warns of Memory Chip ‘100-Year Flood’

September 12, 2026August 1, 2026 by Bruno M.
Apple Falls 7% as Cook Warns of Memory Chip ‘100-Year Flood’

Apple stock slid 7.35% Friday after CEO Tim Cook called soaring memory chip prices a ‘100-year flood.’ Nvidia reclaimed the most-valuable-company crown.

Categories Earnings, Inflation, Technology Tags AAPL, Apple, memory chip shortage, Nvidia, stock market, tim cook

Tim Cook: Apple Price Hikes ‘Unavoidable’ as Memory Costs Surge

September 12, 2026June 18, 2026 by Bruno M.
Tim Cook: Apple Price Hikes ‘Unavoidable’ as Memory Costs Surge

Tim Cook told the WSJ that Apple price increases are ‘unavoidable’ after AI-driven memory chip costs hit a ‘hundred-year flood.’ AAPL fell 1.1% to $295.95.

Categories Artificial Intelligence, Technology Tags AAPL, apple stock, dram supercycle, iphone 18 pricing, memory chip shortage, stock market, tim cook

Apple Stock Drops 3.6% After WWDC 2026 Siri AI Reveal

September 12, 2026June 10, 2026 by Bruno M.
Apple Stock Drops 3.6% After WWDC 2026 Siri AI Reveal

Apple shares slid 3.6% to $290.55 after WWDC 2026, as investors weighed a Google-powered Siri, an A17 Pro device gate, and a September ship date.

Categories Artificial Intelligence Tags AAPL, apple intelligence, apple stock, siri ai, stock market, WWDC 2026

Tim Cook Steps Down: Apple Bets on Engineer-CEO John Ternus

September 12, 2026April 21, 2026 by Bruno M.

Apple names John Ternus as its next CEO, with Tim Cook stepping down September 1. What the engineer handoff means for the $4 trillion tech giant.

Categories Stock Market Tags AAPL, Apple, CEO transition, stock market, tech stocks

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