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iphone 18 pricing

Tim Cook: Apple Price Hikes ‘Unavoidable’ as Memory Costs Surge

October 27, 2026June 18, 2026 by Bruno M.
Tim Cook: Apple Price Hikes ‘Unavoidable’ as Memory Costs Surge

Tim Cook told the WSJ that Apple price increases are ‘unavoidable’ after AI-driven memory chip costs hit a ‘hundred-year flood.’ AAPL fell 1.1% to $295.95.

Categories Artificial Intelligence, Technology Tags AAPL, apple stock, dram supercycle, iphone 18 pricing, memory chip shortage, stock market, tim cook

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