Meta Surpasses Google as the World’s Top Digital Ad Seller
eMarketer projects Meta will overtake Google in net digital ad revenue in 2026 — a historic first driven by AI targeting, Reels, and WhatsApp advertising.
eMarketer projects Meta will overtake Google in net digital ad revenue in 2026 — a historic first driven by AI targeting, Reels, and WhatsApp advertising.
For the first time ever, Meta is on track to surpass Google in global digital ad revenue. Here’s what the historic shift means for stocks and capital markets.